Wednesday, January 28, 2009
Advertising/marketing/SEO firm run music blogs cool or loads of crap?
Dear Readers and Bloggers, I have a bone to pick and I want your feedback.
I have a problem with advertising, marketing and SEO firm's marketing themselves as INDIE. Especially when they are suppose to be talking about INDIE MUSIC. I'm not a punk rocker who has a code of ethics up my butt, but come on! Advertising, marketing and SEO company's can NOT afford to pay their bloggers to write GOOD content. They can't do it. Unless they are a HUGE company with millions of dollars of revue for their one account who needs a music blog BLOGGERS DON'T GET PAID SHIT. These company's buy blogs that are linked in with good keywords to the demographic they are trying to reach. And then they turn that blog into a gateway into their company. You will notice how boring and irrelevant the content becomes if you see this happen.
For the love of search engines I am not going to write out the name of one of them but I will spell it for you:
t h e s t o n e w a i l e r . c o m
DO NOT GOOGLE IT! use this link if you must: crap
This particular blog USE TO be run by and actual human music lover. We used to have a little blog crush on each other. Leaving comments, sending emails about how great we are etc. One day I get an email from the original creator. He asked me if I knew of anyone who would buy his blog. I didn't know of anyone. In retrospect he was, like me trying to figure out a way to capitalize on our obsession. I hadn't thought about it before. Who would buy a music blog? I know blogs are serious Internet marketing tools. I can tell you all about that later. He found a buyer. After the Stone-W. fell off of the first page of a Google search I forgot about them. Didn't even wonder what happened to the blog or who bought it.
AND THEN TONIGHT I was geeking out on Google Analytics. I start typing keywords to see where Crappy Indie Music shows up. I typed the words Portland Indie Music. Expecting to see Dave Allen at #1 (marketing genius! he changed the URL of his site to p o r t l a n d i n d i e m u s i c . com) -- I see THE S T O N E W A I L E R as number one! Not only that but apparently they have an office with a Portland address. WTF? I ask myself.
What the fuck indeed. It's all bullshit. It's not a real music blog. I didn't spend much time on it because I HATE HATE HATE HATE to give traffic to fake bloggers like that. I might have to do more recon to get the real dirt on these guys.
DON'T BELIEVE THE HYPE! Not all #1's on Google searches are golden. Especially not in a small potato town like Portland were everyone is trying to make a buck on the cheap.
Do you know why I care? Because THEY ARE NOT the authority on PORTLAND OREGON INDIE MUSIC or NEW PORTLAND MUSIC or COOL INDIE MUSIC or DISCOVER PORTLAND MUSIC whatever fucking keywords they use.
People of the world! I ask you: Are advertising/marketing/SEO firm run music blogs cool or crap?
Someday Crappy Indie Music will take the #1 slot of a precious google keyword search of PORTLAND INDIE MUSIC BLOG . When we do will because our content fucking rules it and I TOO know how to link keywords, blog about it and then link to the blog (wink).
Fighting the good fight so you don't have to,
Wanna blog with us? Click here to find out more --> I wanna be a blogger @ Crappy Indie Music!